http://natasha.saxberg.dk Founder of Mentory. Partner in Webcom. Affiliated at Copenhagen Institute for Futures Studies. Co-author of a Twitter book. Fri, 30 Jul 2010 12:23:25 +0000 en hourly 1 http://natasha.saxberg.dk/2008/10/31/to-be-or-not-to-bequity/ http://natasha.saxberg.dk/2008/10/31/to-be-or-not-to-bequity/#comments Fri, 31 Oct 2008 14:20:12 +0000 natasha http://natasha.saxberg.dk/?p=53 Rumor has it we have a crisis. Annoying for those who needs to sell their house (yours truly) just now. But I am sure that the folks that have been listening to us bragging about our risen equity for the last 5 years, probably are thinking, ha – now your not so cocky. I met with a (renting) friend who said, “I haven’t been to a gathering for the last 5 years without listening to equity”, so maybe it´s finally possible to talk about something interesting again.

And is it so bad, did it make us/me happy, better dressed maybe. The eager to earn money had a price – on what really matters. And the good thing about down-times are that you have to prioritize whats really important. And the up site to that is that it´s mainstream acceptable to be provident again. All the non-important stuff can be put away, and make some space for good (free) social time with family and friends.

So walking to work in my already old-fashioned boots, it´s somehow the same game that´s going on in the companies. Most companies are dismissing a lot of employees, using the down-times as an excuse. But is it not just a really good chance to prioritize expenses – while it´s mainstream acceptable? You can not open a newspaper without reading about mass firing - I bet it would have demanded a lot more explanation just 6 months ago. 

And I actually praise this development, because it´s when you focus on what’s important, potential of opportunity rises – i.e innovation – and who can be an opponent to that?

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